Every year Pantone Color Institute undertakes thoughtful and complex trend analysis to select new color influences. Research is made in different industries such as cinema, traveling, art, fashion and even encompasses important social and sport events. This year Pantone has announced Vey Peri (violet-blue) as a color of the year.
Leatrice Eiseman, executive director of the Pantone Color Institute explains the color choice:
«As we move into a world of unprecedented changes, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.»
It is a great honor for us to be featured by ELLE, world’s largest and one of the most influential magazines in fashion, beauty, health and entertainment, in their annual color tendencies overview. Our linen tablecloth in «Lavender» was selected by ELLE to demonstrate festive table setting creation in trending «Very Peri» color.